Luxforecast & Awards

VeryFirstTo Luxforecast is the industry's ongoing index of the most eagerly anticipated luxury launches.

The launches are judged by a panel of Connoisseurs comprising of respected influencers and arbiters of taste.

The coveted VeryFirstTo Awards are awarded to the very most eagerly anticipated luxury launches. Categories include: Best Overall, Fashion Accessories, Health & Beauty, Home, Leisure, Motoring, Tech and Venue.
If you wish to submit products or venues for the VeryFirstTo™ Luxforecast and Awards please click here.

Also see our Luxforecast Spring 2013 Event.

Luxforecast Awards
Summer 2013 - Winners

Bentley Mulsanne

Best of

Bentley Mulsanne

Best of Summer 2013

Bentley Mulsanne

Fashion accessories

Bulgari Lipstick Clutch

Health & Beauty

Carven Le Parfum


Armani Casa Gabriel Wardrobe


Neoteric Hovercraft BW1


Bentley Mulsanne


Hublot Inspiration Headphones


The London EDITION

VeryFirstTo Luxforecast Summer 2013

1.1. Bentley Mulsanne

Bentley’s flagship model is complete with added luxury and new technology. The cabin is a Wi-Fi hotspot, the seat cushions are filled with duck down feathers and a Schedoni six-piece luggage set is a complimentary bonus.  The new model has been designed for comfort and entertainment, as well as performance.

2.1. Bulgari Lipstick Clutch

In exotic shades of emerald and rich hues, the new clutch design from Italian jewellery and accessory house is a must have for stylish daytime wear.  The rich hues, luxuriously soft skins and a unique lipstick-shaped jeweled clasp are some of the features that make this clutch so exquisite.

3.2. Mercedes-Benz SLS AMG Coupé Electric Drive

The German carmaker has created the world’s most powerful series electric car - and the most expensive. The electric drive gullwing in a blue chrome finish is equipped with 4 compact electric motors, which produce a combined 740 horsepower, enabling it to sprint to 151mph and achieving 0 to 62 mph in just 3.9 seconds. Its lithium-ion high-voltage battery has an energy content of 60kWh with a voltage of 400volts, which means it takes only three hours to fully charge, running for twenty hours.

4.1. Neoteric Hovercraft BW1

The world’s first hovercraft golf cart allows golf enthusiasts to soar over both sand traps and water hazards, without damaging the grass.  Inspired by golf legend Bubba Watson’s infamous commission, the limited edition country club cruiser is designed with the look of a traditional golf cart.  The 65 horsepower vehicle features a motorcycle style handle bar to ease steering, as well as a computer operated, reverse thrust system to allow spinning and flying in reverse.  It also boasts a substantial storage system.

5.3. BMW 3 Series Gran Turismo

The new model fuses the sporty yet elegant character of a coupé with spacious specifications and green technologies. A practical, as well as luxurious choice, the car enjoys a motion sensor triggered boot and a tiered parcel shelf.  ‘Efficient Dynamics’ is BMW’s award-winning program of technologies, designed to reduce CO2 emissions and improve fuel economy, without compromising on performance.

6.1. Hublot Inspiration Headphones

Swiss luxury watch makers Hublot have teamed up with British brand Monster to create a pair of precision-made headphones.  They are designed with a brushed aluminium finish, leather and rubber headband and carbon fibre earcups.  Utilising a dual mono amplification and new crystal clear music specifications, the luxury headphones give the listener an exceptional sound experience.  They also feature Monster's new 'Enigma Audio Engine' technology, which encompasses advanced digital noise cancellation and wireless Bluetooth.

7.4. Porsche 911 GT3

Celebrating the 50th anniversary of the 911 model. It has more aggressive technical features, such as an uprated 3.8-litre flat-six engine pumping out 475hp to the rear wheels. Mated to a seven-speed semi automatic transmission, the car can reach 62mph in 3.5 seconds, before hitting a top speed of 196mph.

8.5. Range Rover Sport

The ultimate sports SUV balances a muscular exterior with a flawless interior.  With premium design and engineering specifications, it features notable firsts for Land Rover such as Wade Sensing™, which uses sensors in the door mirrors to provide the driver with information when driving through water.  It also uses torque vectoring to transfer engine torque to the wheels.

9.1. The London EDITION

Following a transformation of the historic Berners Hotel, London’s newest luxury boutique hotel opens in the heart of Soho and Fitzrovia.  The eagerly awaited The London EDITION will offer guests the quintessential elegance and “home away from home” experience typical to the Schrager & Marriot International lifestyle brand.

(Image from Edition Instabul)

10.2. Burberry Prorsum The Little Crush Drawstring Bag

Covered in an adorable love heart motif, this oversized clutch bag oozes luxury, style and a cheeky sense of humour.  Made of soft ponyskin and leather, it features a unique drawstring fastening, gold hardware and Burberry’s signature padlock detail.

11.2. Louis Roederer Cristal 2002 Jeroboam by Philippe Di Méo

The Midas-touched jeroboam is a must-have for champagne connoisseurs, with the UK receiving just 12 of the 200 to be released by the famed champagne maker this year.  It takes two master goldsmiths four days to hand-craft each casing using 700 meters of brass tape dipped in 24 carat gold and 508 silver-weld points.  The bottle's luxury designer, Philippe Di Méo, created the bottle to cast a dramatic lattice-effect shadow when lit at a specific angle.  The Cristal 2002 cuvée is famed for its exquisite taste and Di Méo wanted to match its value with a bottle dressed in a casing as beautiful as fine jewellery on a lady's delicate skin. 

12.2. Teenage Engineering OD-11

The world’s first Cloud speaker is a sleek, high performance speaker. Inside the OD-11 you’ll find an integrated amplifier delivering 100w. This is combined with integrated WiFi and a sound processor.  A simple volume remote communicates through the latest Bluetooth 4 Low Energy chip, which allows the remote to run for years on a single button cell battery.  With a magnet feature, the remote can be attached to the OD-11 or even a fridge.  The designers have worked closely with the Stig Carlsson Foundation to reintroduce the sound engineering concepts used by the renowned speaker designer of the 1960s and 70s.

13.2. The Grain Store

Another high profile restaurant arrives to Granary Square. The second restaurant of Bruno Loubet (Zetters in Clerkenwell) will be an informal eaterie, featuring regular guest chefs, a takeaway ‘Corner Counter’ and cocktail and cookery classes. The menu delivers global cuisine with a strong emphasis on vegetables, with drinks curated by Tony Conigliaro.  Designed by Russell Sage, the restaurant seats 80, the bar 40 and 100 seats will be available outside in the square.

14.3. Dolce & Gabbana Icon Handbag

Inspired by the golden mosaics of Sicily’s Cathedral of Monreale, the Dolce & Gabbana AW13 show was a glittering feast to the eyes.  Hand-embellished with a rich array of jewels to form a saintly icon as its focal point with gold hardware and snakeskin handle.  The ladylike handbag celebrates the Catholic influence prevalent through the Italian designers’ work.

15.4. Alexander Wang Tool Bag

For AW13 New York’s commercial-cool designer took his inspiration from DIY references.  The boxy silhouette in rigid leather, multi-compartments and short handle make this a practical, but edgy statement bag.

15.3. iPhone 5s

The eagerly anticipated follow up to the iPhone 5 features a 4” screen and the new fingerprint-scanning technology, which improves security and usability.

(Image of iPhone 5)

17.3. Roli Seaboard Grand

A musical first, this touch-sensitive keyboard allows mucisians to manipulate digital sound like never before. Designed by a Dalston-based technology start up, the keyboard uses it's SEA Technology, a disruptive platform senor technology that is highly precise, information-rich and pressure sensitive.  It captures 3D gestures while simultaneously providing the user with tactile feedback.  So, keys can be stroked to bend pitch and wobbled to create vibrato, essentially allowing user control of fundamental sound characteristics, such as sound, pitch, volume and timbre. With these new sonic possibilities, the keyboard provides an exciting new bridge between acoustic and electronic musical approaches

18.1. Armani Casa Gabriel Wardrobe

The design house has created a range of eco-friendly furniture. The collection’s ‘ode to nature’ concept is reflected through the stream-lined, almost vintage, silhouettes and use of unusual sustainable materials, such as striped banana tree and tamo (a Japanese ash wood). The majestic Gabriel Wardrobe takes its inspiration from the wooden construction of vintage travelling trunks.  It is made from tamo and also features internal lighting and a soft brown leather trim.

19.6. The Lamborghini Aventador LP720-4 50 Anniversario

The 50th anniversary special edition boasts a unique interior trim and new performance-oriented aerodynamic design. The latest model will be built on a run of 100 units, each forged with Lamborghini’s 50° logo and a serial number. Its increased output to 720hp, larger side air intakes and 50% more downforce will make this one of Lamborghini’s fastest cars yet reaching speeds of 217mph.

20.5. Louis Vuitton Men’s Suitcase Backpack

A globe-trotting fan of luxury travel will love this cheeky take on the backpacker style.  Think adventurous gap year complete with the finest leather craftsmanship and everything considered, down to the cashmere blanket.

20.2. ‘Semplice Lamp’ by Industrial Facility for Oluce

The London-based studio introduces a chic table lamp with a glass layer cleverly wrapped around the base, emphasizing the light beams. The round glass stand is capped with a metal shade, available in either black or white.

22.3. Boulestin

One of London’s most influential restaurants reopens its doors after a 19-year hiatus.  Joel Kissin, Sir Terence Conran’s former business partner, will open the bistro on the former site of L’Oranger in St James’s.  Inspired by the philosophy and culinary ethos of the eponymous Frenchman Marcel Boulestin, The Café Marcel to the front will have a light offering.   Whilst the formal 60-seat bistro and 36-seater private dining room will serve classic French cuisine.

23.6. Balenciaga Knot Bracelet

From the debut Balenciaga collection headed by Alexander Wang, the Knot bracelet, masters simplicity in concept, but mastery in execution.  Formed through one length of gold shaped into a bow, it celebrates the elegance and sculptural style made famous by the label’s eponymous designer.

24.4. Bohemian Guitars

Inspired by the mini oil can guitars created on the streets of south Africa, these full-size fully functioning guitars are the hippest way to upcycle used Bohemian Motor Oil cans and create a bluesy twang. The neck is made from maplewood, with a rosewood fingerboard featuring 24 frets.  You can also control the volume, tone and adjust the bridge.  A portion of all guitar sales will be donated to purchasing instruments for youth music education.

25.4. Chotto Matte

Boasting a striking Andy Martin-designed interior, this is the newest Asian-inspired culinary offering from Kurt Zdesar. Martin fuses both natural materials such as lava stone and burnt cedar with art inspired by Tokyo’s contemporary art culture. Split over three floors, the eaterie will house a lounge, sushi bar, robata grill and a 180 cover restaurant. Guests can enjoy fresh high quality Japanese-inspired Nikkei cuisine and fine wines, sakes, shochu and premium Japanese whiskies.

26.3. Baccarat ‘Zénith sur la Lagune’ Chandelier by Phillipe Starck

Playing with the rich design heritage of crystal makers Baccarat, famed interior designer Phillipe Starck has created a fresh and majestic take on its iconic Zénith Chandelier.  Designed in conjunction with glass artist Aristide Najean, is the hybrid of techno modernity and baroque elegance. The 24 lights chandelier is decorated with three neon stag heads, using Baccarat crystal and Murano glass.

27.7. Versace Vunk Collar

Taking inspiration from the iconic punk style, Versace gives edgy punk style a glamorous makeover for AW13 with its collection coined “Vunk”.  The selection of dramatic leather collars are decorated with giant silver studs and spikes to bring the rebel out of any style maven.

28.8. Elizabeth & James Backpack

After the success of their luxury handbag range for their label the Row, the Olsen twins have revealed a new diffusion line of leather accessories. The zipped backpack boasts a similar streamlined silhouette to its £34,000 predecessor, with butter soft slouchy black leather and a dramatic zip detail through the centre.

29.9. Charlotte Olympia Clock Clutch

Following on from the success of the popular ‘Perfume Clutch’ the famed footwear and accessory designer takes her inspiration from classic Fairy Tails.  The Clock clutch, in the style of a carriage clock, is an ode to Alice & Wonderland. Featuring a wooden effect exterior, gold hardware, traditional facsia and a wind-up clasp.

30.5. The Happenstance

Neighbouring its sister restaurant The Haberdashery, the final edition to the Drake & Morgan group opens. With 8,000 square feet designed to offer an exciting gastro pub style experience, it will feature an open kitchen, large bar, private dining room – as well as a deli, florist, mixology table and floor-to-ceiling windows overlooking the grand architecture of St Paul’s Cathedral.

31.6. Tom’s Kitchen Canary Wharf

The brand new restaurant, bar and deli opens at Westferry Circus. This is the third site after the popular Chelsea and Somerset House locations.  Opening seven days a week, it will serve fresh, quality seasonal fare from breakfast through to dinner and weekend brunch.

32.7. Union Street Café

Based on the ground floor of Harling House, Ramsey’s newest venture opens with financial backing from David Beckham. From its large Borough Market warehouse space diners can enjoy Mediterranean-influenced food with a daily changing menu.  This is the first London opening for the celebrity chef since Bread Street Kitchen in 2011.

32.4. Overdrive Robotics SmartBot

The phonedroid performs feats never seen before in similar products, such as image and voice recognition, orientation and navigation. It is also expandable, which allows customers to purchase additional attachments such as a pincer, BB gun or trailer.  With fixing points for Arduino and Lego, you can even make your own attachments.

34.8. The Haberdashery

Holborn’s newest restaurant bar will spread over 10,000 square feet.  As part of the Drake and Morgan Group (The Refinery, The Anthologoist and The Drift), the venue includes a deli, kitchen and bar, a cheese and wine room and a florist.  This exceptional eaterie is divided over three floors, including a large mezzanine level.

34.4. Sé Full Moon Lamp

Designed by the luxury furniture brand in collaboration with Slovakian designer Nika Zupanc, the lamp is the first piece from the Sé Collection III.  Inspired by symbols and visuals from the world of sports, including the Olympics, the design reflects the furniture aesthetics of the 1950s and basics of modernism. It creates a connection between wit, restrained elegance and luxury, featuring a tilting head and the combination of glossy white and gold.

36.10. Lanvin Cool Collar

Matching high Parisian elegance with brassy street style, Alber Elbaz ensures you can truly spell out just how cool you are with the bold jewellery accessorizing his AW13 collection.  This high-shine collar features layers of thick gold chains and a golden ‘cool’ scrawled across the base.

36.1. Carven Le Parfum

Carven Le Parfum is a fragrance that will leave its mark in the family of the great florals. It is an ethereal and feminine Eau de Parfum with the subtle signature of Sweet Pea. Created by Francis Kurkdjian to emulate the Carven woman - she's Parisian, sparkling, bold and impertinent. This is a fragrance in the spirit of Guillaume Henry's fashion - ultra feminine.
This is the first fragrance from the fashion house since its fresh start in 2009. It is already a hit with the luxury beauty press and set to be a huge success at launch. Cited as the most sought after fragrance launch for summer 2013.

38.2. Marc Jacobs Honey EDT

Working with perfumier Annie Buzantian, Jacobs  has created a fresh scent for the modern woman. The quirky bottle design plays with bee stripes and polkadots. With top notes of pear, punch and mandarin and a heart of orange blossom, peach honeysuckle, honey, vanilla and woods, the newest scent from the fashion powerhouse is a bold edition to the fragrance market.

39.5. ‘This’ Chair by Stefan Diez for e15

The ‘This’ chair is part of the This That Other Houdini-inspired collection by the German designer for e15.  Like the magician’s famous This That Other card trick, the chair is defined by the angle of its curved back and upturned seat, both made from oak veneered plywood.  The unusual lines and punchy colours will make it a design must-have for the modern home.

40.5. Pocketbook Color Lux

Readers will be able to enjoy front-lit colour display for the first time with the newest digital reader.  Now, books and publications containing artwork and photography can be enjoyed to their full potential.  Measuring 8” in size, it supports an 800 x 600 resolution and 4096 shades.  It also comes with a touchscreen, 4GB of storage, a micro SD card slot, WiFi and has an audio jack.